Statement Regarding Recent Pricing and Inventory Issues
Early on January 1st, 2026, we had a pricing and inventory issue on our US website that has received a large amount of public notice.
In this specific situation, our US website showed incorrect stock availability and pricing for a specific memory kit that we no longer manufacture. Within hours, we received thousands of orders for this out-of-stock item. By January 2nd, the issue on the website was corrected and we began notifying customers that their orders would be canceled and a coupon code was included.
Unfortunately, the email template used incorrectly listed the expiration date for the included 15% off coupon. Within a few hours of that email on January 2nd, a corrected coupon for 40% off any in-stock memory kit was sent to those same customers as a correction.
The way we communicated and managed this issue does not meet our standards, and we regret confusing our customers with multiple posts and emails. This should have been a single communication, one time, with the correct discount code. For that, we apologize.
We made a mistake, and while we strive to minimize them, the next best thing we can do is resolve them as quickly and clearly as possible. We have made several changes to our process that will address these issues in the future, and we appreciate your patience.
We are and have always been focused and committed to the core customers – gamers, creators, performance users, and enthusiasts. We make parts for people who want to build fast, reliable computers. That has not changed.